The key to effective storytelling, especially in the video medium, is understanding how to engage an audience and push them to a heightened state of emotion. In that state, they will laugh with you, cry with you, and live that moment with you. You have brought them to a moment of focused brilliance where life seems a bit brighter. A bit less complicated. In that moment, you have been given the freedom to challenge their hearts and minds. That’s FOCUSED BRILLIANCE. That’s FOUR:2 Media.